The impact of perceived channel utilities and shopping orientations on Singapore Internet users' online buying behavior.

• Main Authors: Montano Elisa Masil., Ng, Kwee Hiong., Seah, Su Wei.
• Other Authors: Speece, Mark William
• Format: Theses and Dissertations
• Language: English
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/7238
• Institution: Nanyang Technological University

This research was conducted with the general objective of identifying factors that influence Singapore consumers to purchase or not to purchase over the internet.