The impact of perceived channel utilities and shopping orientations on Singapore Internet users' online buying behavior.

The impact of perceived channel utilities and shopping orientations on Singapore Internet users' online buying behavior.

This research was conducted with the general objective of identifying factors that influence Singapore consumers to purchase or not to purchase over the internet.

Saved in:
Bibliographic Details
Main Authors: Montano Elisa Masil., Ng, Kwee Hiong., Seah, Su Wei.
Other Authors: Speece, Mark William
Format: Theses and Dissertations
Language:English
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
DRNTU::Business::Marketing::Internet
Online Access:http://hdl.handle.net/10356/7238
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
Description
Summary:This research was conducted with the general objective of identifying factors that influence Singapore consumers to purchase or not to purchase over the internet.

Similar Items