Empirical investigation of consumers' intentions to shop online in urban China.

• Main Author: Bu, Xiao Qiu.
• Other Authors: Poon, Francis
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/7666
• Institution: Nanyang Technological University

The objectives of the study were: 1) to increase understanding of Chines consumers’ perceptions towards online shopping; 2) to investigate the factors that influence Chinese consumers’ intention to shop online and the relative importance of the factors. In addition, we compared the behavior of cons...