Consumer behaviour of Singaporean teenage students in online auction (apparel)
The research examined the consumer behaviour of Singaporean teenage students in relation to online shopping, and in specific online auction shopping. It investigated the differences between the online shoppers and the non-shoppers and identified the preferences of the former group of individuals wit...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10458 |
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| Institution: | Nanyang Technological University |