Consumer behaviour of Singaporean teenage students in online auction (apparel)

Consumer behaviour of Singaporean teenage students in online auction (apparel)

The research examined the consumer behaviour of Singaporean teenage students in relation to online shopping, and in specific online auction shopping. It investigated the differences between the online shoppers and the non-shoppers and identified the preferences of the former group of individuals wit...

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Main Authors: Tan, Joycelyn Pei Ying, Xu, Giselle Yuxuan, Zeng, Junkai
Other Authors: Murfett, Ulrike Marianne
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10458
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10458
record_format dspace
spelling sg-ntu-dr.10356-104582023-05-19T06:09:04Z Consumer behaviour of Singaporean teenage students in online auction (apparel) Tan, Joycelyn Pei Ying Xu, Giselle Yuxuan Zeng, Junkai Murfett, Ulrike Marianne Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The research examined the consumer behaviour of Singaporean teenage students in relation to online shopping, and in specific online auction shopping. It investigated the differences between the online shoppers and the non-shoppers and identified the preferences of the former group of individuals with regards to purchasing apparel through the use of online auctions. An online auctions expanded model was also created for use by online auction sellers in the apparel category to advance their effectiveness in enhancing the shopping experience for consumers. 2008-09-24T07:43:51Z 2008-09-24T07:43:51Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10458 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Tan, Joycelyn Pei Ying
Xu, Giselle Yuxuan
Zeng, Junkai
Consumer behaviour of Singaporean teenage students in online auction (apparel)
description The research examined the consumer behaviour of Singaporean teenage students in relation to online shopping, and in specific online auction shopping. It investigated the differences between the online shoppers and the non-shoppers and identified the preferences of the former group of individuals with regards to purchasing apparel through the use of online auctions. An online auctions expanded model was also created for use by online auction sellers in the apparel category to advance their effectiveness in enhancing the shopping experience for consumers.
author2 Murfett, Ulrike Marianne
author_facet Murfett, Ulrike Marianne
Tan, Joycelyn Pei Ying
Xu, Giselle Yuxuan
Zeng, Junkai
format Final Year Project
author Tan, Joycelyn Pei Ying
Xu, Giselle Yuxuan
Zeng, Junkai
author_sort Tan, Joycelyn Pei Ying
title Consumer behaviour of Singaporean teenage students in online auction (apparel)
title_short Consumer behaviour of Singaporean teenage students in online auction (apparel)
title_full Consumer behaviour of Singaporean teenage students in online auction (apparel)
title_fullStr Consumer behaviour of Singaporean teenage students in online auction (apparel)
title_full_unstemmed Consumer behaviour of Singaporean teenage students in online auction (apparel)
title_sort consumer behaviour of singaporean teenage students in online auction (apparel)
publishDate 2008
url http://hdl.handle.net/10356/10458
_version_ 1770566842043072512

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