Consumer behaviour of Singaporean teenage students in online auction (apparel)

• Main Authors: Tan, Joycelyn Pei Ying, Xu, Giselle Yuxuan, Zeng, Junkai
• Other Authors: Murfett, Ulrike Marianne
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10458
• Institution: Nanyang Technological University

The research examined the consumer behaviour of Singaporean teenage students in relation to online shopping, and in specific online auction shopping. It investigated the differences between the online shoppers and the non-shoppers and identified the preferences of the former group of individuals wit...