Empirical investigation of consumers' intentions to shop online in urban China.

Empirical investigation of consumers' intentions to shop online in urban China.

The objectives of the study were: 1) to increase understanding of Chines consumers’ perceptions towards online shopping; 2) to investigate the factors that influence Chinese consumers’ intention to shop online and the relative importance of the factors. In addition, we compared the behavior of cons...

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Bibliographic Details
Main Author: Bu, Xiao Qiu.
Other Authors: Poon, Francis
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
DRNTU::Business::Marketing::Internet
Online Access:http://hdl.handle.net/10356/7666
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Institution: Nanyang Technological University
Description
Summary:The objectives of the study were: 1) to increase understanding of Chines consumers’ perceptions towards online shopping; 2) to investigate the factors that influence Chinese consumers’ intention to shop online and the relative importance of the factors. In addition, we compared the behavior of consumers from larger and smaller urban areas (i.e, Beijing vs. Chengdu) to capture potential regional differences.

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