Empirical investigation of consumers' intentions to shop online in urban China.

The objectives of the study were: 1) to increase understanding of Chines consumers’ perceptions towards online shopping; 2) to investigate the factors that influence Chinese consumers’ intention to shop online and the relative importance of the factors. In addition, we compared the behavior of cons...

Full description

Saved in:

Bibliographic Details
Main Author:	Bu, Xiao Qiu.
Other Authors:	Poon, Francis
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing::Internet
Online Access:	http://hdl.handle.net/10356/7666
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-7666
record_format	dspace
spelling	sg-ntu-dr.10356-76662024-01-12T10:13:39Z Empirical investigation of consumers' intentions to shop online in urban China. Bu, Xiao Qiu. Poon, Francis Nanyang Business School DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing::Internet The objectives of the study were: 1) to increase understanding of Chines consumers’ perceptions towards online shopping; 2) to investigate the factors that influence Chinese consumers’ intention to shop online and the relative importance of the factors. In addition, we compared the behavior of consumers from larger and smaller urban areas (i.e, Beijing vs. Chengdu) to capture potential regional differences. Master of Business 2008-09-18T07:49:22Z 2008-09-18T07:49:22Z 2003 2003 Thesis http://hdl.handle.net/10356/7666 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing::Internet
spellingShingle	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing::Internet Bu, Xiao Qiu. Empirical investigation of consumers' intentions to shop online in urban China.
description	The objectives of the study were: 1) to increase understanding of Chines consumers’ perceptions towards online shopping; 2) to investigate the factors that influence Chinese consumers’ intention to shop online and the relative importance of the factors. In addition, we compared the behavior of consumers from larger and smaller urban areas (i.e, Beijing vs. Chengdu) to capture potential regional differences.
author2	Poon, Francis
author_facet	Poon, Francis Bu, Xiao Qiu.
format	Theses and Dissertations
author	Bu, Xiao Qiu.
author_sort	Bu, Xiao Qiu.
title	Empirical investigation of consumers' intentions to shop online in urban China.
title_short	Empirical investigation of consumers' intentions to shop online in urban China.
title_full	Empirical investigation of consumers' intentions to shop online in urban China.
title_fullStr	Empirical investigation of consumers' intentions to shop online in urban China.
title_full_unstemmed	Empirical investigation of consumers' intentions to shop online in urban China.
title_sort	empirical investigation of consumers' intentions to shop online in urban china.
publishDate	2008
url	http://hdl.handle.net/10356/7666
_version_	1789482971504312320

Empirical investigation of consumers' intentions to shop online in urban China.

Similar Items