Consumer's perception of price when they shop online

Our research seeks to discover the impact of price on consumer's behaviour, the attributes of successful vendors as well as the types of products/services sellable in an online context. Our research sought to be a reference to online retailers or potential online retailers in formulating their...

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Bibliographic Details
Main Authors: Ang, Kok Hou, Tan, Cheong Kok, Yow, Mun Ying
Other Authors: Gilbert, Arthur Lee
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10362
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Institution: Nanyang Technological University