Consumer's perception of price when they shop online
Our research seeks to discover the impact of price on consumer's behaviour, the attributes of successful vendors as well as the types of products/services sellable in an online context. Our research sought to be a reference to online retailers or potential online retailers in formulating their...
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2008
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| Online Access: | http://hdl.handle.net/10356/10362 |
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sg-ntu-dr.10356-103622023-05-19T07:23:09Z Consumer's perception of price when they shop online Ang, Kok Hou Tan, Cheong Kok Yow, Mun Ying Gilbert, Arthur Lee Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Our research seeks to discover the impact of price on consumer's behaviour, the attributes of successful vendors as well as the types of products/services sellable in an online context. Our research sought to be a reference to online retailers or potential online retailers in formulating their pricing strategies. 2008-09-24T07:42:48Z 2008-09-24T07:42:48Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/10362 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Ang, Kok Hou Tan, Cheong Kok Yow, Mun Ying Consumer's perception of price when they shop online |
| description |
Our research seeks to discover the impact of price on consumer's behaviour, the attributes of successful vendors as well as the types of products/services sellable in an online context. Our research sought to be a reference to online retailers or potential online retailers in formulating their pricing strategies. |
| author2 |
Gilbert, Arthur Lee |
| author_facet |
Gilbert, Arthur Lee Ang, Kok Hou Tan, Cheong Kok Yow, Mun Ying |
| format |
Final Year Project |
| author |
Ang, Kok Hou Tan, Cheong Kok Yow, Mun Ying |
| author_sort |
Ang, Kok Hou |
| title |
Consumer's perception of price when they shop online |
| title_short |
Consumer's perception of price when they shop online |
| title_full |
Consumer's perception of price when they shop online |
| title_fullStr |
Consumer's perception of price when they shop online |
| title_full_unstemmed |
Consumer's perception of price when they shop online |
| title_sort |
consumer's perception of price when they shop online |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/10362 |
| _version_ |
1772827631014641664 |