What consumers want: a study into consumer preferences and perceptions of destination management websites.

• Main Authors: Chia, Germaine Su Fern., Ng, Bernard Chung Yong., Tan, Charlotte Limin.
• Other Authors: Han-Wong, Soke Yin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9746
• Institution: Nanyang Technological University

Destination Management Organizations (DMOs) are generally semi-public but autonomous tourism organizations involving a partnership with both private sector and regional and or local authorities, aimed at marketing and promoting destinations for (mainly) tourism purposes. In recent years, to achieve...