What consumers want: a study into consumer preferences and perceptions of destination management websites.

Destination Management Organizations (DMOs) are generally semi-public but autonomous tourism organizations involving a partnership with both private sector and regional and or local authorities, aimed at marketing and promoting destinations for (mainly) tourism purposes. In recent years, to achieve...

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Bibliographic Details
Main Authors:	Chia, Germaine Su Fern., Ng, Bernard Chung Yong., Tan, Charlotte Limin.
Other Authors:	Han-Wong, Soke Yin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/9746
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9746
record_format	dspace
spelling	sg-ntu-dr.10356-97462023-05-19T03:30:05Z What consumers want: a study into consumer preferences and perceptions of destination management websites. Chia, Germaine Su Fern. Ng, Bernard Chung Yong. Tan, Charlotte Limin. Han-Wong, Soke Yin Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Destination Management Organizations (DMOs) are generally semi-public but autonomous tourism organizations involving a partnership with both private sector and regional and or local authorities, aimed at marketing and promoting destinations for (mainly) tourism purposes. In recent years, to achieve greater marketing effectiveness, DMOs have established websites that primarily serve to provide relevant information to online consumers regarding the destination areas that they feature. 2008-09-24T07:35:56Z 2008-09-24T07:35:56Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9746 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Chia, Germaine Su Fern. Ng, Bernard Chung Yong. Tan, Charlotte Limin. What consumers want: a study into consumer preferences and perceptions of destination management websites.
description	Destination Management Organizations (DMOs) are generally semi-public but autonomous tourism organizations involving a partnership with both private sector and regional and or local authorities, aimed at marketing and promoting destinations for (mainly) tourism purposes. In recent years, to achieve greater marketing effectiveness, DMOs have established websites that primarily serve to provide relevant information to online consumers regarding the destination areas that they feature.
author2	Han-Wong, Soke Yin
author_facet	Han-Wong, Soke Yin Chia, Germaine Su Fern. Ng, Bernard Chung Yong. Tan, Charlotte Limin.
format	Final Year Project
author	Chia, Germaine Su Fern. Ng, Bernard Chung Yong. Tan, Charlotte Limin.
author_sort	Chia, Germaine Su Fern.
title	What consumers want: a study into consumer preferences and perceptions of destination management websites.
title_short	What consumers want: a study into consumer preferences and perceptions of destination management websites.
title_full	What consumers want: a study into consumer preferences and perceptions of destination management websites.
title_fullStr	What consumers want: a study into consumer preferences and perceptions of destination management websites.
title_full_unstemmed	What consumers want: a study into consumer preferences and perceptions of destination management websites.
title_sort	what consumers want: a study into consumer preferences and perceptions of destination management websites.
publishDate	2008
url	http://hdl.handle.net/10356/9746
_version_	1770567363265036288

What consumers want: a study into consumer preferences and perceptions of destination management websites.

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