Consumer preferences in the Singapore car industry.

• المؤلفون الرئيسيون: Lee, Cheng Ling., Sim, Noelle Yan Qin., Sng, Janice Wen Jie.
• مؤلفون آخرون: Tan, Lay Hong
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10479

Our project examines growing trends in the Singapore car industry, as well as evaluating top factors of consideration for local car buyers when it comes to purchasing a car. Identification of upcoming trends has also been done, and based on this, we came up with recommendations on strategies that ca...