A study on factors influencing repeat purchase, positive word of mouth and consumer satisfaction in the luxury car industry.
This study examines the influence of product quality, service quality, brand love, and brand image-self-concept congruence on repeat purchase, positive word of mouth and customer satisfaction in the Singapore luxury car industry. Two hundred and ten respondents completed self-administered questionna...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10391 |
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| Institution: | Nanyang Technological University |