Effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention
The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents.
Saved in:
| Main Authors: | , , |
|---|---|
| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/9165 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | Nanyang Technological University |