The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention.
This research focuses on investigating the effects of PWOM and NWOM in a single message from a single source.
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/7319 |
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| Institution: | Nanyang Technological University |