The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention.
This research focuses on investigating the effects of PWOM and NWOM in a single message from a single source.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Theses and Dissertations |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7319 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Summary: | This research focuses on investigating the effects of PWOM and NWOM in a single message from a single source. |
|---|