The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention.

This research focuses on investigating the effects of PWOM and NWOM in a single message from a single source.

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Bibliographic Details
Main Author:	Ho, Lai Ying.
Other Authors:	Chung, Cindy Mann Yien
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Advertising::Product
Online Access:	http://hdl.handle.net/10356/7319
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-7319
record_format	dspace
spelling	sg-ntu-dr.10356-73192023-05-19T07:16:27Z The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention. Ho, Lai Ying. Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Advertising::Product This research focuses on investigating the effects of PWOM and NWOM in a single message from a single source. Master of Business 2008-09-18T07:43:44Z 2008-09-18T07:43:44Z 2004 2004 Thesis http://hdl.handle.net/10356/7319 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Product
spellingShingle	DRNTU::Business::Advertising::Product Ho, Lai Ying. The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention.
description	This research focuses on investigating the effects of PWOM and NWOM in a single message from a single source.
author2	Chung, Cindy Mann Yien
author_facet	Chung, Cindy Mann Yien Ho, Lai Ying.
format	Theses and Dissertations
author	Ho, Lai Ying.
author_sort	Ho, Lai Ying.
title	The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention.
title_short	The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention.
title_full	The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention.
title_fullStr	The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention.
title_full_unstemmed	The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention.
title_sort	effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention.
publishDate	2008
url	http://hdl.handle.net/10356/7319
_version_	1770564010206298112

The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention.

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