Effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention

The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents.

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Bibliographic Details
Main Authors:	Ang, Ging Yin, Ong, Chin Hean, Wong, Tommy
Other Authors:	Chung, Cindy Mann Yien
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/9165
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-91652023-05-19T06:24:06Z Effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention Ang, Ging Yin Ong, Chin Hean Wong, Tommy Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents. 2008-09-24T07:29:17Z 2008-09-24T07:29:17Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9165 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Ang, Ging Yin Ong, Chin Hean Wong, Tommy Effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention
description	The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents.
author2	Chung, Cindy Mann Yien
author_facet	Chung, Cindy Mann Yien Ang, Ging Yin Ong, Chin Hean Wong, Tommy
format	Final Year Project
author	Ang, Ging Yin Ong, Chin Hean Wong, Tommy
author_sort	Ang, Ging Yin
title	Effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention
title_short	Effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention
title_full	Effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention
title_fullStr	Effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention
title_full_unstemmed	Effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention
title_sort	effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention
publishDate	2008
url	http://hdl.handle.net/10356/9165
_version_	1770565030698287104

Effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention

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