Consumer preferences in the Singapore car industry.

Our project examines growing trends in the Singapore car industry, as well as evaluating top factors of consideration for local car buyers when it comes to purchasing a car. Identification of upcoming trends has also been done, and based on this, we came up with recommendations on strategies that ca...

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Bibliographic Details
Main Authors:	Lee, Cheng Ling., Sim, Noelle Yan Qin., Sng, Janice Wen Jie.
Other Authors:	Tan, Lay Hong
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10479
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10479
record_format	dspace
spelling	sg-ntu-dr.10356-104792023-05-19T03:30:07Z Consumer preferences in the Singapore car industry. Lee, Cheng Ling. Sim, Noelle Yan Qin. Sng, Janice Wen Jie. Tan, Lay Hong Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Our project examines growing trends in the Singapore car industry, as well as evaluating top factors of consideration for local car buyers when it comes to purchasing a car. Identification of upcoming trends has also been done, and based on this, we came up with recommendations on strategies that car companies can adopt to become more competitive in the long run. 2008-09-24T07:44:06Z 2008-09-24T07:44:06Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10479 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Lee, Cheng Ling. Sim, Noelle Yan Qin. Sng, Janice Wen Jie. Consumer preferences in the Singapore car industry.
description	Our project examines growing trends in the Singapore car industry, as well as evaluating top factors of consideration for local car buyers when it comes to purchasing a car. Identification of upcoming trends has also been done, and based on this, we came up with recommendations on strategies that car companies can adopt to become more competitive in the long run.
author2	Tan, Lay Hong
author_facet	Tan, Lay Hong Lee, Cheng Ling. Sim, Noelle Yan Qin. Sng, Janice Wen Jie.
format	Final Year Project
author	Lee, Cheng Ling. Sim, Noelle Yan Qin. Sng, Janice Wen Jie.
author_sort	Lee, Cheng Ling.
title	Consumer preferences in the Singapore car industry.
title_short	Consumer preferences in the Singapore car industry.
title_full	Consumer preferences in the Singapore car industry.
title_fullStr	Consumer preferences in the Singapore car industry.
title_full_unstemmed	Consumer preferences in the Singapore car industry.
title_sort	consumer preferences in the singapore car industry.
publishDate	2008
url	http://hdl.handle.net/10356/10479
_version_	1770564708197203968

Consumer preferences in the Singapore car industry.

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