What consumers want: a study into consumer preferences and perceptions of destination management websites.

Destination Management Organizations (DMOs) are generally semi-public but autonomous tourism organizations involving a partnership with both private sector and regional and or local authorities, aimed at marketing and promoting destinations for (mainly) tourism purposes. In recent years, to achieve...

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Bibliographic Details
Main Authors: Chia, Germaine Su Fern., Ng, Bernard Chung Yong., Tan, Charlotte Limin.
Other Authors: Han-Wong, Soke Yin
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9746
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Institution: Nanyang Technological University
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Summary:Destination Management Organizations (DMOs) are generally semi-public but autonomous tourism organizations involving a partnership with both private sector and regional and or local authorities, aimed at marketing and promoting destinations for (mainly) tourism purposes. In recent years, to achieve greater marketing effectiveness, DMOs have established websites that primarily serve to provide relevant information to online consumers regarding the destination areas that they feature.