A study on consumers' perception of specialty coffee cafes

• Main Authors: Chen, Kim Eng, Foo, Win-Nie, Pang, Loo Pheng
• Other Authors: Poon, James Teng Fatt
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10701
• Institution: Nanyang Technological University

With the recent proliferation of gourmet coffee cafes, the question of how to retain and increase market share arises as competition intensifies. This study is done to provide the industry with an understanding of consumers' perception of an ideal gourmet coffee cafe and the performance of the...