A study on consumers' perception of specialty coffee cafes

With the recent proliferation of gourmet coffee cafes, the question of how to retain and increase market share arises as competition intensifies. This study is done to provide the industry with an understanding of consumers' perception of an ideal gourmet coffee cafe and the performance of the...

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Bibliographic Details
Main Authors:	Chen, Kim Eng, Foo, Win-Nie, Pang, Loo Pheng
Other Authors:	Poon, James Teng Fatt
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10701
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-107012023-05-19T03:30:06Z A study on consumers' perception of specialty coffee cafes Chen, Kim Eng Foo, Win-Nie Pang, Loo Pheng Poon, James Teng Fatt Nanyang Business School DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing::Consumer behavior With the recent proliferation of gourmet coffee cafes, the question of how to retain and increase market share arises as competition intensifies. This study is done to provide the industry with an understanding of consumers' perception of an ideal gourmet coffee cafe and the performance of the major players. For our research study, we have chosen Coffee Bean and Tea Leaf, Coffee Club, Spinelli Coffee Company, and Starbucks Coffee to be the subjects of our study on the basis of their popularity and size. 2008-09-24T07:46:37Z 2008-09-24T07:46:37Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10701 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing::Consumer behavior Chen, Kim Eng Foo, Win-Nie Pang, Loo Pheng A study on consumers' perception of specialty coffee cafes
description	With the recent proliferation of gourmet coffee cafes, the question of how to retain and increase market share arises as competition intensifies. This study is done to provide the industry with an understanding of consumers' perception of an ideal gourmet coffee cafe and the performance of the major players. For our research study, we have chosen Coffee Bean and Tea Leaf, Coffee Club, Spinelli Coffee Company, and Starbucks Coffee to be the subjects of our study on the basis of their popularity and size.
author2	Poon, James Teng Fatt
author_facet	Poon, James Teng Fatt Chen, Kim Eng Foo, Win-Nie Pang, Loo Pheng
format	Final Year Project
author	Chen, Kim Eng Foo, Win-Nie Pang, Loo Pheng
author_sort	Chen, Kim Eng
title	A study on consumers' perception of specialty coffee cafes
title_short	A study on consumers' perception of specialty coffee cafes
title_full	A study on consumers' perception of specialty coffee cafes
title_fullStr	A study on consumers' perception of specialty coffee cafes
title_full_unstemmed	A study on consumers' perception of specialty coffee cafes
title_sort	study on consumers' perception of specialty coffee cafes
publishDate	2008
url	http://hdl.handle.net/10356/10701
_version_	1770567404411158528

A study on consumers' perception of specialty coffee cafes

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