A cross-cultural study : the impact of individualism-collectivism on consumer behavior towards online coupons.

• Main Authors: Lim, Jasmine Mei Xian., Low, Hui Ee., Oliveros, Stephanie Anne Acuna.
• Other Authors: Ng Sok Ling, Sharon
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/48335
• Institution: Nanyang Technological University

Cultural differences are known to effect consumer behavior and attitude. Past researches have studied their effect on the acceptance of traditional coupons and internet shopping. However, little empirical research exists on the effectiveness of online coupons. Online coupons are not only digital ver...