Blog-shopping in Singapore : exploring the success of blog-shops.

• المؤلفون الرئيسيون: Wong, Yao Min., Chee, Daryl Jian Hao., Wong, Koon Yin.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/21232
• المؤسسة: Nanyang Technological University

Online shopping as a trend has been growing phenomenally in recent years, drawing much attention from marketers and researchers alike. Amidst this rapid growth, several other forms of e-commerce models have emerged and gained much popularity. One such interesting model is that of Blog-Shopping. This...