Differentiating factors that motivate Singaporeans to revisit online blog shops.

• Main Authors: Chia, Jin Hui., Chew, Gladys Yin Yin., Tan, Zhong Xiao.
• 其他作者: Nanyang Business School
• 格式: Final Year Project
• 語言: English
• 出版: 2010
• 主題: DRNTU::Business::Marketing::Consumer behaviour
• 在線閱讀: http://hdl.handle.net/10356/35520
• 機構: Nanyang Technological University

This study investigates the differentiating factors between online blog shops that influence the revisiting behavior of Singaporean consumers. From literature reviews, a total of 5 hypotheses are developed. Computerized self-administered questionnaires were sent out to gather data from respondents t...