RISK IN ONLINE SHOPPING: THE IMPACT OF DIFFERENTIATED RISK IN PRODUCT CATEGORISATION, EFFECT OF SALES AND CONSUMERS’ PREDISPOSITION TO RISK ON ONLINE SHOPPING BEHAVIOUR
Bachelor's
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| Format: | Theses and Dissertations |
| Published: |
2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/148384 |
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| Institution: | National University of Singapore |