RISK IN ONLINE SHOPPING: THE IMPACT OF DIFFERENTIATED RISK IN PRODUCT CATEGORISATION, EFFECT OF SALES AND CONSUMERS’ PREDISPOSITION TO RISK ON ONLINE SHOPPING BEHAVIOUR

• المؤلف الرئيسي: BRENDA LEONG WEN QI
• مؤلفون آخرون: COMMUNICATIONS AND NEW MEDIA
• التنسيق: Theses and Dissertations
• منشور في: 2018
• الموضوعات: Consumer purchasing behaviour, consumer predisposition to risk, e-commerce, online shopping, risk, sales
• الوصول للمادة أونلاين: http://scholarbank.nus.edu.sg/handle/10635/148384

Bachelor's