Differentiating factors that motivate Singaporeans to revisit online blog shops.

• Main Authors: Chia, Jin Hui., Chew, Gladys Yin Yin., Tan, Zhong Xiao.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Marketing::Consumer behaviour
• Online Access: http://hdl.handle.net/10356/35520
• Institution: Nanyang Technological University

This study investigates the differentiating factors between online blog shops that influence the revisiting behavior of Singaporean consumers. From literature reviews, a total of 5 hypotheses are developed. Computerized self-administered questionnaires were sent out to gather data from respondents t...