Differentiating factors that motivate Singaporeans to revisit online blog shops.

• المؤلفون الرئيسيون: Chia, Jin Hui., Chew, Gladys Yin Yin., Tan, Zhong Xiao.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Business::Marketing::Consumer behaviour
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/35520

This study investigates the differentiating factors between online blog shops that influence the revisiting behavior of Singaporean consumers. From literature reviews, a total of 5 hypotheses are developed. Computerized self-administered questionnaires were sent out to gather data from respondents t...