Blog-shopping in Singapore : exploring the success of blog-shops.

Online shopping as a trend has been growing phenomenally in recent years, drawing much attention from marketers and researchers alike. Amidst this rapid growth, several other forms of e-commerce models have emerged and gained much popularity. One such interesting model is that of Blog-Shopping. This...

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Bibliographic Details
Main Authors: Wong, Yao Min., Chee, Daryl Jian Hao., Wong, Koon Yin.
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/21232
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Institution: Nanyang Technological University
Language: English