Feministic blog articles and their influence on readers.

• Main Authors: Chia, Wilson Wee Seng., Chen, Rachel Yishuang., Tan, Theodora Yi Ting.
• Other Authors: Chung Tuck Siong
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing::Social; DRNTU::Business::Advertising::Advertising method; DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/51486
• Institution: Nanyang Technological University

In this research, the effect and influence that feministic blog articles, otherwise known as bitchy blog articles, have on individuals and the various factors that will affect this influence are investigated. Grounding the arguments in various literatures on psychology and other disciplines, hypothe...