Single versus multiple source purchasing strategy

by Lee, Khai Sheang, Keh, Hean Tat, Chung, Tuck Siong
Published 2018

Effects of loneliness, need for cognition and life satisfaction on involvement in the twilight saga : segmentation and product preferences of the Twilight Saga’s consumers.

by Chen, Joan Shumin., Lim, Jiahui., Liu, Xiaoyan.
Published 2010

Segmentation of local youths' leisure motivations towards local tourist attractions.

by Foo, Wan Ying., Hong, Yuwen., Soh, Hui Fang.
Published 2009

Feministic blog articles and their influence on readers.

by Chia, Wilson Wee Seng., Chen, Rachel Yishuang., Tan, Theodora Yi Ting.
Published 2013

An investigation into the moderating effects of needs on Facebook usage for different personality types

by Chan, Yee Bei, Pritmani, Tanvi, Zhang, Ivy Kexin
Published 2012

A study on service quality of Facebook.

by Chan, Kar Yang., Lim, Yu Xian., Low, Jeslina Wei Siew.
Published 2012

Intergenerational effect on the brand preference of cosmetics in teenagers

by Li, Qingshan, Lam, Ester Guat Yen, Mah, Zheng Pin
Published 2013

The role of recommendation agents in relationship marketing for mobile commerce and gaming.

by Muhammad Firdaus Masdar., Low, Kenny Ghim Weng., Luo, Michael Weining.
Published 2009

Effects of sexy voices on radio advertising for gender-natured and neutral products.

by Toh, Ling Hui., Ng, Jing Ying., Phua, Joyce Wei Wei.
Published 2010

The interaction effects between mood and social factors of web atmospherics on purchase intentions.

by Low, Fang Ling., Chia, Olivia Xuehua., Koh, Keith Kai Kiat.
Published 2011

The impact of source establishment & negative eWOM on brand loyalty.

by Ling, Irene Ailin., Leow, Hui Zi., Soh, Jie En.
Published 2009

Singaporeans values, attitudes and lifestyles : leisure spending in relation to economic outlook

by Tan, Lisa, Neo, Ren Yin, Chen, Wanxin
Published 2010

The impact of green marketing on a consumer's purchase decision.

by Ong, Jun Han., Sarin Mohamed Jasela., Shakirah Djuanda.
Published 2011

Factors affecting location based advertising

by Teo, Wee Chin, Tan, Weian, Vasundhara Garg
Published 2012

Does popularity compensate for expertise in blog advertorials?

by Clara, New Beishi, Cai, Ruihong, Chia, Laura Geok Hian
Published 2013

An integrated model of online rating decision : role of pre-purchase expectation and post-purchase experience

by Soumya Mukhopadhyay
Published 2015