An integrated model of online rating decision : role of pre-purchase expectation and post-purchase experience
The current literature mostly treats the rating decisions as a function of the concurrent rating environment characteristics and product experience without explicitly accounting for the discrepancy between a consumers’ expected and realized perceptions of product quality. To fill this literature gap...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/10356/62247 |
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| Institution: | Nanyang Technological University |
| Language: | English |