Post non-purchase dissonance
This reports aims to present the findings on our market research on the feelings consumers experience when unable to buy a product that had been intended. The emotions experienced is what we termed as 'post non-purchase dissonance'.
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8275 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |