Post non-purchase dissonance
This reports aims to present the findings on our market research on the feelings consumers experience when unable to buy a product that had been intended. The emotions experienced is what we termed as 'post non-purchase dissonance'.
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2008
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| Online Access: | http://hdl.handle.net/10356/8275 |
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sg-ntu-dr.10356-82752023-05-19T06:09:01Z Post non-purchase dissonance Liauw, Lee Jiat Ang, Lay Tin Chan, Zi Hui Piron, Francis Maurice Valery Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This reports aims to present the findings on our market research on the feelings consumers experience when unable to buy a product that had been intended. The emotions experienced is what we termed as 'post non-purchase dissonance'. 2008-09-24T07:19:19Z 2008-09-24T07:19:19Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8275 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Liauw, Lee Jiat Ang, Lay Tin Chan, Zi Hui Post non-purchase dissonance |
| description |
This reports aims to present the findings on our market research on the feelings consumers experience when unable to buy a product that had been intended. The emotions experienced is what we termed as 'post non-purchase dissonance'. |
| author2 |
Piron, Francis Maurice Valery |
| author_facet |
Piron, Francis Maurice Valery Liauw, Lee Jiat Ang, Lay Tin Chan, Zi Hui |
| format |
Final Year Project |
| author |
Liauw, Lee Jiat Ang, Lay Tin Chan, Zi Hui |
| author_sort |
Liauw, Lee Jiat |
| title |
Post non-purchase dissonance |
| title_short |
Post non-purchase dissonance |
| title_full |
Post non-purchase dissonance |
| title_fullStr |
Post non-purchase dissonance |
| title_full_unstemmed |
Post non-purchase dissonance |
| title_sort |
post non-purchase dissonance |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/8275 |
| _version_ |
1770567221160968192 |