Post non-purchase dissonance

• Main Authors: Liauw, Lee Jiat, Ang, Lay Tin, Chan, Zi Hui
• Other Authors: Piron, Francis Maurice Valery
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8275
• Institution: Nanyang Technological University

This reports aims to present the findings on our market research on the feelings consumers experience when unable to buy a product that had been intended. The emotions experienced is what we termed as 'post non-purchase dissonance'.