Examining the impact of culture, transnationalism, globalization and product involvement on customer purchase behavior of Japanese anime products

Examining the impact of culture, transnationalism, globalization and product involvement on customer purchase behavior of Japanese anime products

As anime gains popularity, businesses seek to capitalize on the medium's appeal. A recent study explored the impact of anime collaboration items on customer purchase intention, examining the factors that influence consumers' behavior when purchasing anime-related merchandise. Additionally,...

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Bibliographic Details
Main Authors: Chen, Johnson Wang, Laohoo, Jason Philip Sy, Nova, Nevan Keev Valenzuela, Young, John Daryl Dizon
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Consumer behavior
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/146
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1166/viewcontent/Examining_the_Impact_of_Culture_Transnationalism_Globalization2.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdb_dsi/146
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1166/viewcontent/Examining_the_Impact_of_Culture_Transnationalism_Globalization2.pdf

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