Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour.
Japanese visitors are an important segment of visitors that have contributed significantly to Singapore's annual receipts of visitors' expenditures. However, we are witnessing a declining trend in the expenditure level of the Japanese visitors in the recent years and this phenomenon has mo...
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| Main Author: | |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7856 |
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| Institution: | Nanyang Technological University |
| Language: | English |