Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour.
Japanese visitors are an important segment of visitors that have contributed significantly to Singapore's annual receipts of visitors' expenditures. However, we are witnessing a declining trend in the expenditure level of the Japanese visitors in the recent years and this phenomenon has mo...
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sg-ntu-dr.10356-78562024-01-12T10:29:58Z Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour. Yong, Yoon Mei. Cha, Taihoon Nanyang Business School Mummalaneni, Venkatapparao DRNTU::Business::Marketing::Consumer behavior Japanese visitors are an important segment of visitors that have contributed significantly to Singapore's annual receipts of visitors' expenditures. However, we are witnessing a declining trend in the expenditure level of the Japanese visitors in the recent years and this phenomenon has motivated the current study which aims to enhance understanding of the Japanese visitors' shopping and purchasing behaviour. Master of Business 2008-09-18T07:52:23Z 2008-09-18T07:52:23Z 2000 2000 Thesis http://hdl.handle.net/10356/7856 en Nanyang Technological University 158 p. application/pdf |
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Singapore Singapore |
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DRNTU::Business::Marketing::Consumer behavior Yong, Yoon Mei. Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour. |
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Japanese visitors are an important segment of visitors that have contributed significantly to Singapore's annual receipts of visitors' expenditures. However, we are witnessing a declining trend in the expenditure level of the Japanese visitors in the recent years and this phenomenon has motivated the current study which aims to enhance understanding of the Japanese visitors' shopping and purchasing behaviour. |
author2 |
Cha, Taihoon |
author_facet |
Cha, Taihoon Yong, Yoon Mei. |
format |
Theses and Dissertations |
author |
Yong, Yoon Mei. |
author_sort |
Yong, Yoon Mei. |
title |
Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour. |
title_short |
Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour. |
title_full |
Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour. |
title_fullStr |
Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour. |
title_full_unstemmed |
Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour. |
title_sort |
purchasing behaviour of the japanese visitors, an application of the theory of planned behaviour. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/7856 |
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1789483199727927296 |