Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour.

Japanese visitors are an important segment of visitors that have contributed significantly to Singapore's annual receipts of visitors' expenditures. However, we are witnessing a declining trend in the expenditure level of the Japanese visitors in the recent years and this phenomenon has mo...

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Main Author: Yong, Yoon Mei.
Other Authors: Cha, Taihoon
Format: Theses and Dissertations
Language:English
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7856
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-78562024-01-12T10:29:58Z Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour. Yong, Yoon Mei. Cha, Taihoon Nanyang Business School Mummalaneni, Venkatapparao DRNTU::Business::Marketing::Consumer behavior Japanese visitors are an important segment of visitors that have contributed significantly to Singapore's annual receipts of visitors' expenditures. However, we are witnessing a declining trend in the expenditure level of the Japanese visitors in the recent years and this phenomenon has motivated the current study which aims to enhance understanding of the Japanese visitors' shopping and purchasing behaviour. Master of Business 2008-09-18T07:52:23Z 2008-09-18T07:52:23Z 2000 2000 Thesis http://hdl.handle.net/10356/7856 en Nanyang Technological University 158 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Yong, Yoon Mei.
Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour.
description Japanese visitors are an important segment of visitors that have contributed significantly to Singapore's annual receipts of visitors' expenditures. However, we are witnessing a declining trend in the expenditure level of the Japanese visitors in the recent years and this phenomenon has motivated the current study which aims to enhance understanding of the Japanese visitors' shopping and purchasing behaviour.
author2 Cha, Taihoon
author_facet Cha, Taihoon
Yong, Yoon Mei.
format Theses and Dissertations
author Yong, Yoon Mei.
author_sort Yong, Yoon Mei.
title Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour.
title_short Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour.
title_full Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour.
title_fullStr Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour.
title_full_unstemmed Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour.
title_sort purchasing behaviour of the japanese visitors, an application of the theory of planned behaviour.
publishDate 2008
url http://hdl.handle.net/10356/7856
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