Purchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour.

• Main Author: Yong, Yoon Mei.
• Other Authors: Cha, Taihoon
• Format: Theses and Dissertations
• Language: English
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/7856
• Institution: Nanyang Technological University

Japanese visitors are an important segment of visitors that have contributed significantly to Singapore's annual receipts of visitors' expenditures. However, we are witnessing a declining trend in the expenditure level of the Japanese visitors in the recent years and this phenomenon has mo...