Consumer behaviour: effective loan packaging

• Main Authors: Leong, Pin Pin, Ng, Esther Chor Yong, Tong, Seryne Jun Hong
• Other Authors: Yip Hai Loon
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/63935
• Institution: Nanyang Technological University

With growing affluence, consumer loans, classified as loans to professionals and individuals, is playing an increasingly important role in a bank's loan portfolio. The increasing trend of consumption through credit financing, coupled with the guidelines imposed on credit cards point towards...