Fraudulent consumer behaviour:exploiting retailers’ warranty policies.

• Main Authors: Goh, Wei Ming., Peh, Sze Yun., Lau, Jia Xin.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/51590
• Institution: Nanyang Technological University

In Singapore, we encounter various types of publicly-displayed reminders that encourage us to do good and avoid the bad. However, the effectiveness of such reminders has not yet been proven. If the use of reminders is in fact effective, then how so can marketers and retailers use them to prevent con...