Big five personality construct and consumer buying behaviour in Singapore.

• المؤلفون الرئيسيون: Lim, Ivan Jit Boon., Siow, Wei Wei., Tan, Eng Eng.
• مؤلفون آخرون: Marshall, Roger
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10888
• المؤسسة: Nanyang Technological University

To further explore the utility and robustness of the ‘Big Five’ personality construct, this study extends the research to Singapore and finds evidence of the same personality structure there. This study is further extended to find a correlation between the Big Five personality construct and common p...