Big five personality construct and consumer buying behaviour in Singapore.

Big five personality construct and consumer buying behaviour in Singapore.

To further explore the utility and robustness of the ‘Big Five’ personality construct, this study extends the research to Singapore and finds evidence of the same personality structure there. This study is further extended to find a correlation between the Big Five personality construct and common p...

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Main Authors: Lim, Ivan Jit Boon., Siow, Wei Wei., Tan, Eng Eng.
Other Authors: Marshall, Roger
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10888
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10888
record_format dspace
spelling sg-ntu-dr.10356-108882023-05-19T06:09:02Z Big five personality construct and consumer buying behaviour in Singapore. Lim, Ivan Jit Boon. Siow, Wei Wei. Tan, Eng Eng. Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Consumer behavior To further explore the utility and robustness of the ‘Big Five’ personality construct, this study extends the research to Singapore and finds evidence of the same personality structure there. This study is further extended to find a correlation between the Big Five personality construct and common patterns of consumer buying behaviour, and takes a closer look at the impact of the Big Five personality construct on respondents segmented by gender, race and age. 2008-09-24T07:48:41Z 2008-09-24T07:48:41Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10888 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Lim, Ivan Jit Boon.
Siow, Wei Wei.
Tan, Eng Eng.
Big five personality construct and consumer buying behaviour in Singapore.
description To further explore the utility and robustness of the ‘Big Five’ personality construct, this study extends the research to Singapore and finds evidence of the same personality structure there. This study is further extended to find a correlation between the Big Five personality construct and common patterns of consumer buying behaviour, and takes a closer look at the impact of the Big Five personality construct on respondents segmented by gender, race and age.
author2 Marshall, Roger
author_facet Marshall, Roger
Lim, Ivan Jit Boon.
Siow, Wei Wei.
Tan, Eng Eng.
format Final Year Project
author Lim, Ivan Jit Boon.
Siow, Wei Wei.
Tan, Eng Eng.
author_sort Lim, Ivan Jit Boon.
title Big five personality construct and consumer buying behaviour in Singapore.
title_short Big five personality construct and consumer buying behaviour in Singapore.
title_full Big five personality construct and consumer buying behaviour in Singapore.
title_fullStr Big five personality construct and consumer buying behaviour in Singapore.
title_full_unstemmed Big five personality construct and consumer buying behaviour in Singapore.
title_sort big five personality construct and consumer buying behaviour in singapore.
publishDate 2008
url http://hdl.handle.net/10356/10888
_version_ 1770565186412871680

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