Family buying behaviour on vacation.

• المؤلفون الرئيسيون: Choo, Wan Yee., Lim, Pei Wen., Soo, Ee Ping.
• مؤلفون آخرون: Xu, Gang
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8493

The purpose of the stduy is to examine the spouses' perception on the relative influence exerted by family members across nine sub-vacation decisions. Besides, the buying decision of general consumer products have also been taken into consideration. The results show that most of the decisions a...