Impulse buying for services.

This research paper outlines an exploratory and descriptive study of impulse buying on services in the Asian context.

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Bibliographic Details
Main Authors: Goh, Cai Qin., Lim, Siok Ee., Loh, Meilin.
Other Authors: Clark, Colin Mackinnon
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9295
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Institution: Nanyang Technological University