Impulse buying for services.

• Main Authors: Goh, Cai Qin., Lim, Siok Ee., Loh, Meilin.
• Other Authors: Clark, Colin Mackinnon
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9295
• Institution: Nanyang Technological University

This research paper outlines an exploratory and descriptive study of impulse buying on services in the Asian context.