Similarities and differences between impulse buying and variety seeking.

• Main Authors: Chew, Yuet Ling., Poh, Hui Ling., Zhuo, Eileen Fenglin.
• Other Authors: Sivakumaran, Bharadhwaj
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9368
• Institution: Nanyang Technological University

This paper is a research on the similarities and differences between impulse buying and variety seeking. Factors explored in this paper are self-monitoring, optimal stimulation level, private/public situations, impulsiveness and product categories. The research method used is a mall-intercept survey...