Similarities and differences between impulse buying and variety seeking.

This paper is a research on the similarities and differences between impulse buying and variety seeking. Factors explored in this paper are self-monitoring, optimal stimulation level, private/public situations, impulsiveness and product categories. The research method used is a mall-intercept survey...

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Main Authors:	Chew, Yuet Ling., Poh, Hui Ling., Zhuo, Eileen Fenglin.
Other Authors:	Sivakumaran, Bharadhwaj
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/9368
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9368
record_format	dspace
spelling	sg-ntu-dr.10356-93682023-05-19T07:23:13Z Similarities and differences between impulse buying and variety seeking. Chew, Yuet Ling. Poh, Hui Ling. Zhuo, Eileen Fenglin. Sivakumaran, Bharadhwaj Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This paper is a research on the similarities and differences between impulse buying and variety seeking. Factors explored in this paper are self-monitoring, optimal stimulation level, private/public situations, impulsiveness and product categories. The research method used is a mall-intercept survey. 2008-09-24T07:31:38Z 2008-09-24T07:31:38Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9368 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Chew, Yuet Ling. Poh, Hui Ling. Zhuo, Eileen Fenglin. Similarities and differences between impulse buying and variety seeking.
description	This paper is a research on the similarities and differences between impulse buying and variety seeking. Factors explored in this paper are self-monitoring, optimal stimulation level, private/public situations, impulsiveness and product categories. The research method used is a mall-intercept survey.
author2	Sivakumaran, Bharadhwaj
author_facet	Sivakumaran, Bharadhwaj Chew, Yuet Ling. Poh, Hui Ling. Zhuo, Eileen Fenglin.
format	Final Year Project
author	Chew, Yuet Ling. Poh, Hui Ling. Zhuo, Eileen Fenglin.
author_sort	Chew, Yuet Ling.
title	Similarities and differences between impulse buying and variety seeking.
title_short	Similarities and differences between impulse buying and variety seeking.
title_full	Similarities and differences between impulse buying and variety seeking.
title_fullStr	Similarities and differences between impulse buying and variety seeking.
title_full_unstemmed	Similarities and differences between impulse buying and variety seeking.
title_sort	similarities and differences between impulse buying and variety seeking.
publishDate	2008
url	http://hdl.handle.net/10356/9368
_version_	1772827009338048512

Similarities and differences between impulse buying and variety seeking.

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